Digital Marketing Certification Training

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Digital Marketing Certification Training

CertAdda’s Digital Marketing online training will help you gain expertise in various digital Media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing and Google Analytics.

$458.00 $399.00

Instructor-led Digital Marketing live online classes

 

Date

Duration

Timings

Dec 05th SAT & SUN (6 WEEKS) Weekend Batch ⚡FILLING FAST Timings – 07:00 AM to 10:00 AM (IST)
Jan 16th SAT & SUN (6 WEEKS) Weekend Batch Timings – 08:30 PM to 10:30 PM (IST)

Introduction to Digital Marketing

Answer: Learning Objectives - In this module, you will learn about different aspects of Digital Marketing and how they come together in a cohesive and effective Digital Marketing plan. Topics - Introduction to Digital Marketing, The 4-Cs of Digital Marketing, Customer Persona, Comparing digital and offline marketing, Introduction to Google Analytics and Webmaster tools, Introduction to sales funnels. Handouts → Common Ecommerce terminology Customer Persona template

SEO-Keyword Planning

Answer: Learning Objectives - In this module you will learn about science behind SEO and how to drive Traffic to your website using Keyword planning. Topics - Introduction to SEO, Inbound Vs Outbound traffic, Keyword Planning, Domain Authority, Page Authority, Using Moz Toolbar Handout List of Keyword research tools Keyword research plan. Handouts → List of Keyword research tools → Keyword research plan

SEO-On Page

Answer: Learning Objectives - In this module you will understand about driving organic traffic to your website and also learn about webmaster tool which helps On-Page SEO. Topics - Understanding how Google search works, On-Page SEO, Optimizing Text, Optimizing Images Using Meta Tags, URL Structure, Redirects, Handling duplicate content, Site Speed, Using Webmaster tool for On Page SEO. Handout → Tools to be used for On-Page SEO

SEO-Off Page

Answer: Learning Objectives - In this module you will understand about driving traffic to your website using Off Page SEO like Link Building and other Off Page techniques. Topics - Off Page SEO, Link Building Technique, How to get Backlinks, How to build content for Backlinks, Using media and PR for Backlinks, Internal Linking, Using Webmaster for Off Page SEO, Using SEO Powersuite to track keyword Ranking. Handouts → Summary of link building techniques

Social Media Marketing-1

Answer: Learning Objectives - In this module, you will learn how to leverage Social Media to gain organic traffic to your website. Topics - Introduction to Social Media, How to get referral traffic from other sites, How to get Social Media referral traffic, Driving referral traffic from Facebook, Driving referral traffic from LinkedIn, Driving referral traffic from YouTube, Driving referral traffic from Twitter, Other sources of Organic traffic. Handouts → Social Media Engagement guide → Using Audience and Acquisition reports in GA.

Social Media Marketing-2

Answer: Learning Objectives - In this module, you will learn how to leverage Social Media to gain paid traffic to your website. Topics - Running ads on Facebook, LinkedIn, YouTube and Twitter. Using URL tagging and Google Analytics to track these paid campaigns. Handouts → Social ads best practices

Search Engine Marketing-Google Adwords

Answer: Learning Objectives - In this module, you will learn how to increase the visibility of your website using paid advertising. Topics - Introduction to Google search ads, Sources for paid traffic, Creating Ads in Google AdWords, Display advertising, Creating and Managing your Ad Campaign. Handouts → Search ads best practices

Email Marketing

Answer: Learning Objectives - In this module you will learn the importance of Email Marketing and how it can be leveraged to improve sales of your business. Topics - Introduction to Email Marketing, Email Marketing Cycle, Building Email List, Creating a lead magnet, Setting up a squeeze page, Tackling spam, Effective Content strategies, Tips to improve conversion. Handouts → Email Marketing Handbook

Affiliate Marketing

Answer: Learning Objectives - In this module you will learn how you can increase traffic to your website through various Affiliate Marketing techniques. Topics - Introduction to Affiliate marketing, How Affiliate Marketing Works, Major Affiliate Marketing channels, How to set up and run Affiliate Marketing, Making money from Affiliate Marketing as a blogger. Handouts → Affiliate Marketing best practices

Understanding Google Analytics

Answer: Learning Objective - In this module, you will learn the basics of Google Analytics, you'll learn about the importance of various dimensions & metrics and how they can impact your website. Topics - Introduction to Google Analytics, Introduction to sales funnel, Using Google Analytics to understand visitor behavior, Heat Maps, Introduction to Landing Pages, Using Unbounce to create an effective landing page. Handouts → Sample sales funnels → Landing page creation guide

Mastering Google Analytics-1

Answer: Learning Objectives - In this module, you will learn about setting up goals and tracking website performance using Google Analytics Topics - Conversions & Goals, Ecommerce Analytics, Multi Channel Funnels, Adwords Analytics, Tracking website performance using Google Analytics, Tracking form submissions and clicks using events, Optimizing the overall campaign performance. Handouts → How to setup and track E Commerce → How to setup and use events

Mastering Google Analytics-2

Answer: Learning Objectives - In this module, you will learn about, how to maximize your revenues using funnels and analytics. Topics - Introduction to Enhanced Ecommerce in Google Analytics, Learning from your competitors, Using Tools for competitive analysis. Handouts → How to setup enhanced ecommerce → Using Enhanced ecommerce reports → Competition Analysis template

About the Digital Marketing Certification Training

Answer: CertAdda's Digital Marketing training is suitable for freshers or any Middle & Senior Managers, this course will provide a strategic understanding of Digital Marketing. The participants will learn how Digital Marketing impacts brand & Sales, Best practices in Digital Marketing, tools & techniques. This course will also cover planning, Budgeting, Reporting and Tracking mechanisms for Digital Marketing. Attendees will also get to implement one project as they work through the Training.

Course Objectives

Answer: After the completion of the Digital Marketing Training at CertAdda, you will be able to: 1. Get strategic understanding of Digital Marketing 2. Understand how to use it for branding and sales 3. Understand its advantages & limitations 4. Become familiar with Best Practices, Tools & Technologies 5. Blend digital with offline marketing 6. Plan & manage digital marketing budget 7. Manage Reporting & Tracking Metrics 8. Understand the future of Digital Marketing and prepare for it

Why learn Digital Marketing?

Answer: Digital Marketing is experiencing exceptional growth around the world. From being a part of the overall marketing mix, digital media has now become the main focus of every company's marketing plans. As a manager, you need to know how digital media is affecting your company's branding & sales and how you can leverage to stay ahead of competition.

Who should go for this Course?

Answer: This course is a solid foundation for middle and senior managers to understand how to leverage the power of Digital Marketing to build brand and grow sales.

What are the pre-requisites for this Course?

Answer: Knowledge in Marketing and familiar with Internet.

What are the system requirements for this course?

Answer: Any computer with 3 GB RAM and a processor better than Core-2 duo should be fine

How will I execute the practicals?

Answer: We will help you install the below tools for your practicals 1. Google Analytics 2. Google Webmaster Tools 3. Google Adwords 4. Google Keywords planer 5. Soovle – keyword research 6. Moz Tool bar – keyword research 7. Moz Open Site Explorer – SEO 8. SEO Powersuite – Tracking keyword rankings and link building 9. AHrefs – Free version – SEO 10. HubSpot customer persona creator 11. Mailchimp – email marketing 12. Unbounce – Landing Pages 13. SEMRush – competitive intelligence

Which case studies will be the part of this course?

Answer: Develop Digital Marketing strategy and implementation plan for a B2B or B2C product. Learners will select a product of their choice, most likely one of their own products or service. In each session, they will learn one aspect of Digital Marketing. After the sessions, they will include it as an element in their Digital Marketing plan. For example, after we cover social media, learners will select appropriate social media channel for their product and create a strategy for targeting that channel.

What if I miss a class?

Answer: You will never miss a lecture at CertAdda You can choose either of the two options: View the recorded session of the class available in your LMS. You can attend the missed session, in any other live batch.

What if I have queries after I complete this course?

Answer: Your access to the Support Team is for lifetime and will be available 24/7. The team will help you in resolving queries, during and after the course.

How soon after Signing up would I get access to the Learning Content?

Answer: Post-enrolment, the LMS access will be instantly provided to you and will be available for lifetime. You will be able to access the complete set of previous class recordings, PPTs, PDFs, assignments. Moreover the access to our 24x7 support team will be granted instantly as well. You can start learning right away.

Is the course material accessible to the students even after the course training is over?

Answer: Yes, the access to the course material will be available for lifetime once you have enrolled into the course.

Will I Get Placement Assistance?

Answer: More than 70% of Edureka Learners have reported change in job profile (promotion), work location (onsite), lateral transfers & new job offers. Edureka\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s certification is well recognized in the IT industry as it is a testament to the intensive and practical learning you have gone through and the real-life projects you have delivered.

Can I Attend a Demo Session before Enrolment?

Answer: If you have seen any of our sample class recordings, you don\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'t need to look further. Enrollment is a commitment between you and us where you promise to be a good learner and we promise to provide you the best ecosystem possible for learning. Our sessions are a significant part of your learning, standing on the pillars of learned and helpful instructors, dedicated Personal Learning Managers and interactions with your peers. So experience complete learning instead of a demo session. In any case, you are covered by Edureka Guarantee, our No questions asked, 100% refund policy.

Why take online course? How is it better than offline course?

Answer: Learning pedagogy has evolved with the advent of technology over the years. Online training adds convenience and quality to the training module. With our 24x7 support system, our online learners will have someone to help them all the time even after the class ends. This is one of the driving factors to make sure that people achieve their end learning objective. We also provide life-time access of our updated course material to all our learners.

Who are the instructors?

Answer: All the instructors at CertAdda are practitioners from the Industry with minimum 10-12 yrs of relevant IT experience. They are subject matter experts and are trained by edureka for providing an awesome learning experience to the participants.

What if I have more queries?

Answer: You can give us a CALL at +91 8178510474 / +91 9967920486 OR email at admin@certadda.com