Mastering Google Analytics Course


Mastering Google Analytics Course

Master the concept of Google AdWords and analytics dashboard . Get trained to become google certified after completing self paced online course.

$259.00 $207.00

Online self paced classes

Online Self Learning Courses are designed for self-directed training, allowing participants to begin at their convenience with structured training and review exercises to reinforce learning. You’ll learn through videos, PPTs and complete assignments, projects and other activities designed to enhance learning outcomes, all at times that are most convenient to you.

Introduction to Web Analytics

Learning Objectives: In this module, you’ll learn the basics of web analytics, you’ll know about the various types of analytical tools and the specific solutions they are used for. You’ll learn the various types of websites and how measurement plan changes with the type of website. You’ll also learn how segmentation helps in data analysis.


  • Web Analytics Overview
  • Web Analytics History
  • Analytics Products & Categories
  • Website Categorization
  • Case Studies
  • Analysis techniques
  • Segmentation

Google Analytics: An Overview

Learning Objectives: In this module, you will learn the basics of google analytics, you’ll learn about the importance of various dimensions & metrics and how they can impact your website. You will also learn about the important KPIs which are needed to be analysed for a healthy web performance. we’ll deep dive into how to setup your account and grant the permissions to other users.


  • Introduction to Google Analytics
  • Dimensions & Metrics
  • Setting up Google Analytics
  • Understanding Account
  • Properties & Views
  • Users & Permissions in Google Analytics

Google Analytics: KPIs & Tools Integration

Learning Objectives: In this module, you will learn about important KPIs and integration of different tools such as google webmaster & google adwords with google analytics. You’ll also get an overview of how these tools enhance your analysis by integration with google analytics and the important data that can be tracked and analysed


  • Traffic
  • Channels
  • Sources & Mediums
  • Digital Marketing
  • Cost Models
  • Types of Channels
  • Integration of Google Analytics
  • Integration of Webmaster Tools

Google Analytics: Audience Reports & Analysis

Learning Objectives: In this module you will learn about the audience reports and customer acquisition reports. You’ll learn how to use regex expressions, the various combination of filters and parameters.


  • Audience Reports
  • Acquisition Reports
  • Search Options
  • Regular Expressions

Google Analytics: Behavior Analysis

Learning Objectives: In this module, you will learn more about user behavior parameters. Important KPIs for tech & products. You’ll learn how to A/B test your hypothesis and new products in google analytics


  • Events
  • Behavior Reports
  • Site Content
  • Site Search
  • Experiments

Conversions & Ecommerce Analytics

Learning Objectives: In this module, you will learn about conversions, goals & how to analyse your ecommerce sales & the impact of various factors such as audience segment, geography, demographics & marketing channels on it using multi channel funnel reports.


  • Conversions & Goals
  • Ecommerce Analytics
  • Multichannel Funnels

Social Media Analytics

Learning Objectives: In this module, you will learn more about social parameters & KPIs being tracked in Google Analytics & Facebook.


  • Facebook KPIs
  • Facebook console & parameters
  • Measurement of camapign effectiveness
  • Segmentation study of the campaign performance

Mobile App Analytics

Learning Objectives: In this module you will learn about the mobile app analytics. You will learn how to measure the success of various marketing campaigns & channels promoting your app download programs


  • Introduction to Mobile Apps Analytics
  • Tracking, measuring & Analysing important KPIs

About the Course

CertAdda’s Mastering Google Analytics course will introduce attendees to the world of digital data measurement and drive analytical decision making process. Attendees will be able to appreciate the importance of website & mobile site/app data tracking, measurement and analysis for important strategic decisions. Attendees overlooking business & strategy functions will learn how to leverage the Digital Media Analytics in decision making and scouting opportunities by studying visitor segmentations, visitor demographics & geographical impacts on digital properties. Attendees who belong to marketing functions can learn how various marketing channels are working independently and in sync to generate more value for business.

Course Objectives

After the completion of the Mastering Google Analytics course at CertAdda, you will be able to:

  • Understand the relevance of web analytics and how to utilize it in your decision making process.
  • Understand and identify the various KPIs important for a digital presence.
  • Write down, measure, assess and analyse the objectives vis-a-vis performance of your business via digital presence.
  • Understand your customers, their behavior and engagement levels through freely available and easy to use web analytics tools.
  • Understand how your marketing channels are performing and how can you optimize them for better ROIs.
  • Perform and measure A/B tests to understand the features your customers prefer, interact, engage and like on your portal.
  • Measure and analyse your geographical popularity, presence and consumer affinity.
  • Measure and analyse your customer segment to learn more about your visitors to understand the effectiveness of marketing in driving the right target audience and product success factor by their high engagement levels with your product features.

Why learn Mastering Google Analytics?

Mastering Google Analytics helps you measure your success factor in digital world. It helps you in improving the business by understanding your audience better. Using Digital Media Analytics you can effectively optimize your spends to maximize your ROI.

Who should go for this Course?

Highly recommended for business stake holders with digital presence or planning for a digital presence, marketing professionals (digital & offline marketers), digital product managers, sales executives, strategy makers and enthusiasts who want to develop their career around web analytics.

What are the pre-requisites for this Course?

Awareness and appreciation of Internet technology, websites, mobile apps, ecommerce, and other digital mediums. Added Advantage: Basic knowledge how of internet functioning and internet terminologies like cookies, tracking mechanisms, etc.

Which Case-Studies will be a part of the Course?

There will be several exercises done during the training. This will call for involvement of all the participants. The participants will be taking up quizzes at the end of 4th and 8th module.After the completion of these quizzes the participants will be certified as Google Analytics expert by CertAdda.

What if I miss a class?

You will never lose any lecture. You can choose either of the two options: View the class presentation and recordings that are available for online viewing through the LMS or You can attend the missed session, in any other live batch. Please note, access to the course material will be available for lifetime once you have enrolled into the course.

How soon after Signing up would I get access to the Learning Content?

Post-enrolment, the LMS access will be instantly provided to you and will be available for lifetime. You will be able to access the complete set of previous class recordings, PPTs, PDFs, assignments. Moreover the access to our 24×7 support team will be granted instantly as well. You can start learning right away.

Is the course material accessible to the students even after the course training is over?

Yes, the access to the course material will be available for lifetime once you have enrolled into the course.

Do you provide placement assistance?

CertAdda is the largest online education company and lots of recruitment firms contacts us for our students profiles from time to time. Since there is a big demand for this skill, we help our certified students get connected to prospective employers. We also help our customers prepare their resumes, work on real life projects and provide assistance for interview preparation. Having said that, please understand that we don’t guarantee any placements however if you go through the course diligently and complete the project you will have a very good hands on experience to work on a Live project.

Can I attend a demo session?

We have limited number of participants in a live session to maintain the Quality Standards, hence, participation in a live class without enrollment is not possible unfortunately. However, you can go through the sample class recording and it would give you a clear insight about how are the classes conducted, quality of instructors and the level of interaction in the class.

What are the payment options?

You can pay by Credit Card, Debit Card or Net Banking from all the leading banks. We use a RazorPay Payment Gateway.

What if I have more queries?

Just give us a CALL at +91 8178510474 / +91 9967920486 OR email at